MasterCard – Night before the Oscars

Activations, Brand Integration, Pop-Ups

The assignment:
Create an interactive experience for the Night Before the Oscars party, an event attended by Hollywood’s A-list celebs, in support of MasterCard’s partnership with Stand Up to Cancer.

The answer:
Using Electrical Encephalogram (EEG) technology, we created an interactive installation that demonstrated how we can stand up to cancer if we just focus. Participants like Bradley Cooper, Adrian Brody and Vince Vaughn competed to make figures stand up using their brain waves.

How it worked:
Neurosky open-source wireless headsets read participants’ brain waves and measured their focus/attention. The more they focused, the more their figures/automatons would stand up to cancer, and when they lose focus, it would slowly sit back down.
Things we did

Production    Installation    Logistics    Material Selection / Sourcing    Interactive    Displays